Madison Media Group

Madison Media Group (MMG) is an independent, integrated production department with a global reach. 

The MMG production service model is designed to adapt to the changing production needs of small and medium-sized agencies and advertisers who do not have their own in-house production departments or who may just need additional ad-hoc support. 

Our deep production experience on Madison Avenue is the underpinning of everything we do. Our team has worked with advertising agencies, production companies and directly with advertisers. We have produced TV commercials, events, print advertising, digital executions and we certainly have produced a whole lot of what is now called "content." 

Because of our unique 360°experience managing both the business side and the execution side of advertising concepts, we can offer a variety of services to our clients. 

And our professional services are always scalable, giving our clients the option to cherry-pick how we can provide assistance. 

Q & A

What does Madison Media Group do?

There are five teams that have historically been part of a full-service in-house advertising agency production department:

  • Producers
  • Business Affairs Managers
  • Talent Managers
  • Traffic Managers
  • Network Clearance Managers

We manage any and all of the tasks that a full service in-house production department would handle. On demand.

Can you give me examples of some of your services?

We can provide end-to-end production support for the life-cycle of your project(s) from creative development to final wrap-up and beyond. Or we can take on any one or any combination of the five advertising production roles. We are here to help you do your best work while integrating with your in-house team. 

Here is a partial list of the types of services we provide for our clients:

  • Production Management
  • Business Affairs Management
  • Onsite/Remote Production Support
  • Evaluation & Review of Creative Concepts
  • Vendor Estimate Review
  • Talent Management
  • Talent Payment & Tracking (Union and Non-union)
  • Over-scale and Celebrity Negotiation
  • Music Negotiations, Licensing and Tracking
  • Stock Footage Negotiations, Licensing and Tracking
  • Traffic Management (Broadcast/Cable/Print/Online/Radio)
  • Network Clearance
  • Asset Management
  • New Business Pitch and Transition Support

What makes working with MMG different than just hiring freelancers for my production needs?

Our Team.  We are - at any given time -  Producers, Business Managers, Talent Managers, Traffic Managers and Network Clearance Managers. Our team members are multi-faceted and can manage multiple production roles at the same time. 

More skills = fewer individual hires = budget savings for you. 

Our Experience. Based on our experience, we put risk mitigation front and center of everything we do in production. Advertising is being made in real-time these days. The inclination is to move too fast with limited information. We walk through any and all potential risks tied to the creative idea and oversee the end-to-end production execution. Our top priority is to make sure that our clients have the right information, when they need it, to make informed decisions. 

Our Adaptability. After years of producing for advertising agencies, production companies and advertisers, we pride ourselves on our ability to dovetail with your in-house teams. Our professional services are always scalable, giving you options to cherry-pick and customize how we can provide you with assistance. We jump in where and when you need us.  

How does your payment structure work?

It depends on what you need us to do. We can work on retainer, project basis, contract basis and even on a day rate or hourly rate depending on your project. 

How long does it take for an agreement to be put into place? What if I suddenly need to engage your services?

We are very "fleet of foot" after years of managing all kinds of last minute production assignments.  Just reach out and let us know what you need.